Candid With Ken Koo – What is Design Thinking? - Yanko Design
You all-time know him as the human backside the scarlet dot awards – concept design, Singapore, withal I know Ken Koo as the visionary behind many design initiatives across this island country. We almost lost him to the globe of finance, with his caste in accountancy; Ken began his career with numbers. But like they say … Accenture'southward loss is now the design fraternity'southward proceeds! I hope to turn my many conversations with Ken into a bustling series, and that you readers and I can pick his brains on topics related to the business organisation of design.
I kickstart this episode with the e'er imposing question virtually Blueprint Thinking!
Me:
A lot of talk is there about pattern thinking and how information technology helps both designer and entrepreneurs. Ken, if yous were to explain what Design Thinking is to a mutual person with nothing design background, then how will you explicate it?
Ken:
Design Thinking is a ready of tools and methods to assistance ane break free of preconceived ideas and notions. It provides ways to notice empathise and derive innovative ideas on how to solve a trouble or achieve an objective.
One primal tool is ethnography, which we tin utilise to observe the customers, infinite, interaction etc, in order to reveal latent needs and issues. As always, yous never tin can really go the real moving-picture show just by listening to your clients. If they would accept known the exact trouble or opportunity, they would accept embarked on it already.
As a designer, the tool helps united states of america organize the mess of data into meaningful ascertainment. Techniques to derive innovative solutions and approaches like "rule bending" challenges norms and open up minds to create new ideas…
Me:
After you have sorted out the design thinking process, and you present to your client the solutions, what is the best mode to make a compelling presentation; any tips?
Ken:
What is the all-time way to make a compelling presentation? Ultimately, what volition make the customer brand serious efforts to implement whatever solutions is how it impacts the business'due south profitability. You cannot simply nowadays what it (your blueprint solution) tin do for the client design wise. Many clients cannot fully appreciate it in that manner. Just if yous also present how it might impact the business organization, its profitability, client retention, cost reduction, market place expansion etc. then yous take nailed it right!
Photos: Fotolia & Will Hilton
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Ken Koo is Asia President for the cerise dot design award and is responsible for the third installation of the ruby-red dot design accolade focusing on pattern concepts titled the reddish dot laurels: design concept He is too the initiator of MAAD, the market place of artists and designers at the red dot blueprint museum in Singapore.
Source: https://www.yankodesign.com/2013/10/17/candid-with-ken-koo-%e2%80%93-what-is-design-thinking/
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